Once you acquire a backlink from a prospect, move that website to the “Monitor” tab by clicking the checkmark in the far right column. Even if they don’t, you still get an unlinked brand mention out of the deal. Visual content is an awesome way to get other blogs to mention your site without needing to rely 100% on blogger outreach. Needless to say, as a guy starting out in a competitive space, having the HubSpot logo next to my logo was a HUGE credibility booster.

• Effective off-page SEO tactics can attract a highly targeted new audience through shared blog posts or reviews on niche sites.
• Then, start heavily internal linking it and do proper SEO so that it can start ranking for stats and data-related keywords.
• Google’s search bots can detect the unnatural use of language, so it’s going to tell if you’ve simply outsourced your article writing to developing countries.
• So we’re talking about pushing them for new features all the time.

Consider how relevant the source page is, when you’re building links. It has a backlink from HubSpot’s article about small business ideas, which ranks on the first page for the “how to start a small business” query. The easiest way to do this is to Google the topic you’re covering and see the best-ranking results. You can then try to get natural links by providing valuable content or actively acquiring links. “High quality” in this context refers to the reputability and trustworthiness of the source websites linking to your pages.

Recent Posts

Our award-winning team of SEO professionals is pumped to learn about your business, industry, and goals to deliver the results you need and grow your bottom line. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience. Having little to no internal linking on your pages negatively impacts the user’s ability to access content on your site that is valuable to them.

AI-Powered Hacks to Dominate Digital Marketing in 2025

Afterward, encourage the winner to post photos or videos of their prize on social media. Give them a custom, branded hashtag to use to help spread awareness further. Here, you can see home styling website, The Spruce, has impressive authority, supported by a high number of backlinks. For example, Gear Junkie, an outdoor news and gear review site, included a mention of Bolton Valley Resort in a blog post (along with a link to the resort’s site). If you need to work on growing your social media presence, Semrush’s Social Media Management Tools can simplify your campaigns. These are typically data-driven studies and industry research reports.

Here we are going to focus on Google as it has the majority of the world traffic, but these tips are relevant for other search engines as well. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing.

It’s because he knew how to stand out, be original, deliver easy-to-understand messages and content, one that suits all masses, not just the ones with advanced knowledge in the field of marketing. Give your insight on topics, and attract attention to you, but don’t exercise comment signature. Just mention your brand inside the body of relevant and useful tips, and make its appearance relevant there. It’s hard not to ask for a backlink when you see an opportunity.

It’s typically limited to 160 characters to fit within the BHS Links preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine. Use this space to highlight the key points of your page and encourage searchers to click through to your page. Another reason why on-page SEO is important is that it ensures your site correctly communicates what you do.

The goal of search engines is to provide their users with reliable, trustworthy sources of information. Reach out to reputable bloggers and publications in your industry and ask to contribute guest posts. You can use blogger outreach to secure backlinks and position your brand as an authority in your field. In the eyes of search engines, backlinks act as a sort of ‘vote of confidence’ for your site from external sites. The more of them you have, the more likely the search engine is to regard your site highly.